At 12:11pm today the 200,000th member registered on Eventfinda New Zealand, our original website and birthplace of what has become a very successful event discovery, syndication and ticketing platform.
We have been New Zealand’s most popular event discovery destination for years. Nielsen ranks us as the country’s 20th most popular website, which is quite an achievement considering the competition we’re up against (including the All Blacks website).
To put 200,ooo registered members into perspective, it represents 4.5% of the entire population of New Zealand of 4.4 million.
It means Eventfinda is the same size as Hamilton (just saying).
We also have 150,000 weekly newsletter subscribers, people who want the latest news about what’s on and what’s hot. With an impressive 75% lifetime retention rate, we’re clearly giving Kiwi’s what they want.
We’re proud to be a homegrown New Zealand technology company. Multinational companies usually dominate the consumer space, and most New Zealand websites have to occupy a small niche to survive. We’ve proven that a Kiwi company can grow into a mass consumer destination website, and that’s something we’re proud of.
Not only have we become a destination site in our own right, but we’ve innovated our way to success. Eventfinder pioneered partnerships with New Zealand’s key media companies, built a popular and successful ticketing business, and have licensed the platform overseas.